Culture is communication and communication is culture.

Culture rules virtually every aspect of your life and like most people, you are completely unaware of this. If asked, you would likely define culture as music, literature, visual arts, architecture or language, and you wouldn't be wrong. But you wouldn't be entirely right either. Culture is vital because it enables its members to function with one another without the need to negotiate meaning at every moment. Culture is learned and forgotten, so despite its importance we are generally unconscious of its influence on the manner in which we perceive the world and interact within it. Culture is significant because as we work with others it both enables us and impedes us in our ability to understand and work effectively together.

All social units develop a culture. Even in two-person relationships, a culture develops over time. In friendship and romantic relationships, for example, partners develop their own history, shared experiences, language patterns, rituals, habits, and customs that give that relationship a special character—a character that differentiates it in various ways from other relationships. Examples might include special dates, places, songs, or events that come to have a unique and important symbolic meaning for two individuals.

Groups also develop cultures, composed of the collection of rules, rituals, customs, and other characteristics that give an identity to the social unit. If we talking about organization, organizations also have cultures, often apparent in particular patterns of dress, layout of workspaces, meeting styles and functions, ways of thinking about and talking about the nature and directions of the organization, leadership styles, and so on. A societal or national culture also includes such elements as significant historical events and characters, philosophies of government, social customs, family practices, religion, economic philosophies and practices, belief and value systems, and concepts and systems of law.

The relationship between communication and culture is a very complex and intimate one. Marriages and funerals plays important role in culture were he communicates the culture. Without communication and communication media, it would be impossible to preserve and pass along cultural characteristics from one place and time to another. One can say that culture is created, shaped, transmitted, and learned through communication.

Well it can happen issues also, firstly, it helps to explain the origin of differences between the practices, beliefs, values, and customs of various groups and societies, and it provides a reminder of the communication process by which these differences came into being. This knowledge can and should heighten people’s tolerance for cultural differences. Second, it helps to explain the process that individuals go through in adapting to new relationships, groups, organizations, and societies and the cultures of each. Third, it underscores the importance of communication as a bridge between cultures and as a force behind cultural change.